Update: 25.07.2023
Last week: 28 week 2023 (10.07.2023 - 16.07.2023)
Last full month: June 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 571 | 3.9% | 9.7% | 0.5 | 12 694 182 | 4.9% | 8.2% | 0.5 | -1.7% |
| MoM | 27 172 | 0.5% | 9.2% | 0.5 | 51 250 344 | 2.2% | 7.6% | 0.3 | -5.2% |
| YTD | 169 794 | 42.7% | 8.8% | 2.5 | 311 655 653 | 41.7% | 7.4% | 2 | 2.5% |
| MAT | 296 635 | 66.5% | 8.5% | 2.6 | 542 380 801 | 70.9% | 7.2% | 2.2 | 14.8% |
| BRAINMAX | |||||||||
| WoW | 908 | 12.8% | 100.0% | 0 | 3 103 654 | 15.3% | 100.0% | 0 | 12.8% |
| MoM | 3 508 | -12.6% | 100.0% | 0 | 11 566 484 | -13.9% | 100.0% | 0 | -12.6% |
| YTD | 20 963 | 39452.8% | 100.0% | NA | 70 418 446 | 35334.9% | 100.0% | NA | NA |
| MAT | 31 097 | 58573.6% | 100.0% | NA | 102 988 206 | 51724.2% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 17 063 | -4.7% | 46.5% | -0.5 | 51 435 340 | -6.5% | 40.1% | -0.9 | -3.7% |
| MoM | 82 400 | -4.2% | 44.5% | -1.3 | 254 960 769 | -2.7% | 39.1% | -1.7 | -1.4% |
| YTD | 497 060 | 33.9% | 43.8% | 3.9 | 1 513 383 458 | 36.7% | 39.3% | 5.1 | 22.0% |
| MAT | 803 015 | 50.0% | 44.4% | 5.3 | 2 386 576 127 | 50.3% | 39.4% | 6.5 | 31.9% |
| MODELAX-N | |||||||||
| WoW | 23 716 | 0.1% | 18.9% | -0.2 | 7 527 841 | 0.5% | 10.1% | -0.1 | 1.2% |
| MoM | 99 158 | -0.9% | 20.1% | 0.3 | 31 097 987 | 0.5% | 11.0% | 0.1 | -2.5% |
| YTD | 602 714 | 380.8% | 18.7% | 14.7 | 189 278 067 | 344.4% | 10.5% | 8.3 | 2.3% |
| MAT | 838 737 | 569.1% | 15.1% | 12.8 | 269 129 418 | 531.9% | 8.5% | 7.3 | -2.1% |
| REDUXIN | |||||||||
| WoW | 11 661 | -3.5% | 31.8% | 0.1 | 53 357 403 | -4.1% | 41.6% | 0.1 | -3.7% |
| MoM | 62 991 | 2.5% | 34.0% | 1.3 | 283 318 138 | 5.1% | 43.4% | 1.5 | -1.4% |
| YTD | 385 973 | 4.9% | 34.0% | -5.5 | 1 635 491 985 | 1.1% | 42.5% | -7.6 | 22.0% |
| MAT | 620 029 | 10.2% | 34.3% | -6.8 | 2 592 298 447 | 2.6% | 42.8% | -9.6 | 31.9% |
| REDUXIN FORTE | |||||||||
| WoW | 3 611 | -1.6% | 9.8% | 0.2 | 14 116 306 | 0.9% | 11.0% | 0.6 | -3.7% |
| MoM | 15 782 | 9.3% | 8.5% | 0.8 | 62 375 331 | 15.0% | 9.6% | 1.1 | -1.4% |
| YTD | 92 628 | 38.6% | 8.2% | 1 | 350 546 506 | 40.4% | 9.1% | 1.4 | 22.0% |
| MAT | 144 493 | 47.1% | 8.0% | 0.8 | 550 997 555 | 54.5% | 9.1% | 1.7 | 31.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 169 794 | 42.7% | 8.8% | 2.5 | 311 655 653 | 41.7% | 7.4% | 2 | 2.5% |
| BRAINMAX | 20 963 | 39452.8% | 100.0% | NA | 70 418 446 | 35334.9% | 100.0% | NA | NA |
| GOLDLINE PLUS | 497 060 | 33.9% | 43.8% | 3.9 | 1 513 383 458 | 36.7% | 39.3% | 5.1 | 22.0% |
| MODELAX-N | 602 714 | 380.8% | 18.7% | 14.7 | 189 278 067 | 344.4% | 10.5% | 8.3 | 2.3% |
| REDUXIN CAPS | 385 973 | 4.9% | 34.0% | -5.5 | 1 635 491 985 | 1.1% | 42.5% | -7.6 | 22.0% |
| REDUXIN FORTE | 92 628 | 38.6% | 8.2% | 1 | 350 546 506 | 40.4% | 9.1% | 1.4 | 22.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 296 635 | 66.5% | 8.5% | 2.6 | 542 380 801 | 70.9% | 7.2% | 2.2 | 14.8% |
| BRAINMAX | 31 097 | 58573.6% | 100.0% | NA | 102 988 206 | 51724.2% | 100.0% | NA | NA |
| GOLDLINE PLUS | 803 015 | 50.0% | 44.4% | 5.3 | 2 386 576 127 | 50.3% | 39.4% | 6.5 | 31.9% |
| MODELAX-N | 838 737 | 569.1% | 15.1% | 12.8 | 269 129 418 | 531.9% | 8.5% | 7.3 | -2.1% |
| REDUXIN CAPS | 620 029 | 10.2% | 34.3% | -6.8 | 2 592 298 447 | 2.6% | 42.8% | -9.6 | 31.9% |
| REDUXIN FORTE | 144 493 | 47.1% | 8.0% | 0.8 | 550 997 555 | 54.5% | 9.1% | 1.7 | 31.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 571 | 3.9% | 9.7% | 0.5 | 12 694 182 | 4.9% | 8.2% | 0.5 | -1.7% |
| BRAINMAX | 908 | 12.8% | 100.0% | 0 | 3 103 654 | 15.3% | 100.0% | 0 | 12.8% |
| GOLDLINE PLUS | 17 063 | -4.7% | 46.5% | -0.5 | 51 435 340 | -6.5% | 40.1% | -0.9 | -3.7% |
| MODELAX-N | 23 716 | 0.1% | 18.9% | -0.2 | 7 527 841 | 0.5% | 10.1% | -0.1 | 1.2% |
| REDUXIN CAPS | 11 661 | -3.5% | 31.8% | 0.1 | 53 357 403 | -4.1% | 41.6% | 0.1 | -3.7% |
| REDUXIN FORTE | 3 611 | -1.6% | 9.8% | 0.2 | 14 116 306 | 0.9% | 11.0% | 0.6 | -3.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 172 | 0.5% | 9.2% | 0.5 | 51 250 344 | 2.2% | 7.6% | 0.3 | -5.2% |
| BRAINMAX | 3 508 | -12.6% | 100.0% | 0 | 11 566 484 | -13.9% | 100.0% | 0 | -12.6% |
| GOLDLINE PLUS | 82 400 | -4.2% | 44.5% | -1.3 | 254 960 769 | -2.7% | 39.1% | -1.7 | -1.4% |
| MODELAX-N | 99 158 | -0.9% | 20.1% | 0.3 | 31 097 987 | 0.5% | 11.0% | 0.1 | -2.5% |
| REDUXIN CAPS | 62 991 | 2.5% | 34.0% | 1.3 | 283 318 138 | 5.1% | 43.4% | 1.5 | -1.4% |
| REDUXIN FORTE | 15 782 | 9.3% | 8.5% | 0.8 | 62 375 331 | 15.0% | 9.6% | 1.1 | -1.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs